T-shirts? Trousers? Hats? Oh my! With so many various kinds of clothing available, a business start-up or even a corporation thinking about its next marketing campaign may find it difficult deciding on what promotional and personalised clothing would be suitable to represent their business.
If you are in the mood for different things – or perhaps your company offers something just a little different itself – then think about the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as:
Higher education – Hoodies are very popular with students of universites and colleges, branded with their institute’s colours and logo. A university society or business selling to students may want to consider a personalised hoodie for his or her own purposes, either for their team/staff to wear or even to sell to their customers.
Exercise – Some people prefer to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply insufficient. Gyms and personal trainers might prosper in providing branded hoodies to their clients, to allow them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies as part of their merchandising efforts. Therefore, it would make sense for a company in the music industry to obtain in on the act. Perhaps a musical instrument retailer or perhaps a record store should think about selling their own promotional hoodies?
Since they have grown to be popular just a few short years back, hoodies have represented defiance, non-conformity and generally ways to stick out from the crowd and from the norm. While they might not suit all business and ventures, a personalised hoodie may be the perfect choice for a small business that itself offers something that’s a little bit different.
Unfortunately, however, it must be noted that in some countries and cultures, the hoodie is frowned upon and connected with negative connotations. The hoodie provides anonymity of the individual, and therefore someone with criminal intent may put them on to conceal their identities from police, security staff and CCTV cameras. With this in mind, it should be remembered that personalised hoodies are just appropriate in certain situations and circumstances and may not be at all appropriate when worn using places. Then again, feel absolve to use this to your advantage: a hoodie may be perfect for a guerrilla marketing campaign or during an outrageous, over-the-top publicity stunt.