Latino consumers have an big affect on the commercialize for HBC products in the United States. Over the past decade, disbursement by Latino consumers on subjective care products grew more than 40, nearly three times faster than it augmented among non-Latino consumers. By 2015 Latinos will make up 20 of 18- to 49-year-olds, an age group important to HBC marketers, and will describe for a maturation share of consumers of HBC products in the hereafter.
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Packaged Facts The Latino Health and Beauty Care Shopper provides an in-depth analysis of the preparation and personal care habits of Latinas and Latino men. The report provides material insights into the HBC production preferences and stigmatise choices of Latinas and Latino men to enable marketers of HBC products to refine their marketing approaches to this increasingly epochal consumer segment. For example, compared to women on average out, Latinas are significantly more likely to use scent, mascara and facial cleaning cream. Latino men are much more likely than men on average to use cologne water or after trim, skin care products and professional person subjective care services such as pedicures and massages.
The report opens with a demonstration of topline findings, including an overview of which subject HBC brands do best among Latino consumers. The next chapter analyzes stream disbursal and projects tote up disbursal by Latinos on personal care products through 2016. The account continues with chapters on Latinas and their usage of cosmetics, skin care products, fragrances and subjective care products such as deodorants. Another chapter provides in-depth psychoanalysis of employment patterns among Latino men for skin care and shave products and for subjective care products. The describe concludes with chapters on oral hygiene habits and products and house exercis of baby products and bath and shower products. Each analyzes the volume and type of products used by Latinos and assesses the succeeder of Major subject HBC brands among Latino shoppers.
The Latino 港区 よもぎ蒸し Care Market analyzes the utilization by Latino men and Latinas of nearly 40 HBC products tracked by Experian Simmons National Consumer Study(NCS). Product categories enclosed in the account that are used alone by Latinas let in cosmetics and fragrances(eye shade off eye brow pencil, mascara, origination concealer makeup, blushers bronzers, lip rouge and lip gloss, nail shine nail care products and scent cologne toilet irrigate) and hair remotion products.
The star seed of primary feather explore data used in the describe is the Fall 2010 Experian Simmons NCS, which was fielded between October 2009 and December 2010. U.S. Government sources let in the 2010 Census and 2009 American Community Survey of the Census Bureau and data from the Consumer Expenditure Survey of the Bureau of Labor Statistics(BLS).