Why Server-Side Google Analytics 4 Makes Shopify Data More Reliable
Shopify merchants who rely on browser-based tracking often face data loss, ad blockers, and inconsistent reporting. Server-side Google Analytics 4 (GA4) for Shopify solves these problems by sending data directly from your server to Google’s servers, bypassing the user’s browser entirely. This approach delivers cleaner, more complete information about customer behavior and purchase events, giving […]
Continue Reading